To be a company that makes a positive difference everyday with the products it sells and in the communities it serves.

To serve reputable and ethical brands with an entry point into the Canadian market; To provide Canadians with products that demonstrate great value for money, which are backed by ethical people and companies

•  Support: Help those in the community 
•  Team: Support your team, support your community 
• Supply: Bring to the population the best products possible 
• Communicate: Using the richest content, tell the best stories about our products Persevere: Never take the easy route 
• Adaptability: Creative solutions, obstacles are challenges, nothing more 
• Environmental Awareness: Always work to minimize our impact on the environment